Entrepreneurs Must Master the Keyword Mystery and Use Them Successfully
Of course, you realize that the Internet has become “The Place” to go if you need information about just about anything. If you are a business and have created your Internet presence, then you want people to find you when they are looking for the information that you have. No matter what type of business you operate you need to get traffic to your website. Keywords are an essential part of your website strategy. Using keywords effectively in your web content is your first step. “Keywords” sound so simple, but what exactly does that mean to use keywords effectively?
The term “keywords” comes up constantly on the web. But if you do not truly understand what it means then you are going to miss out on a ton of traffic and that can affect your business bottom line. Let’s define keywords. They are the words that people use to search for information on the web. Not all words are keywords. Common words like: “the”, “of” are typically not included in search results.
Think about your own searches. When you need information, but you are not sure where to find it, you use keywords, specific to what you are looking for. This is what happens when people are looking for you as well. Of course you can be easily found by people using your business name or web address. Keywords help you to be found when the searcher doesn’t know you or your company.
When a keyword is entered in the search engine, you receive a list of results. Many results list include millions of options. The question is where you are in those results and how deep will the searcher look through those pages. If you are on the 50th page, chances are you will not be found.
The search engines use bots and spiders to look around the web and index the pages that are found. These tools crawl around your site, looking at your articles, your headlines, picture tags and your pages of content, looking at the words that searchers use. If you are using the words that searchers use then your site gets ranked.
It’s not that simple- there is more! The next factor that these bots and spiders look at is the density of the word, or how many times the keyword is used. This is called “keyword density”. Your keyword density is used to compare you to others that are using the same keywords. There is a balance that you need to strike when using keywords. You cannot just repeat keywords with no relevant content. This type of strategy will be penalized.
The challenge is figuring out what the keywords are that your target market uses to find your business. For each business, there are many terms, phrases and words that can be used.
Without keywords, it is nearly impossible for you to be found on the Internet. While a wonderful resource, there are millions of resources there that are competing with you! You have to build an effective web strategy to really compete and be on the top of search results. Every type of entrepreneur can use keywords on their website. Using a wide net approach and trying to include all of the keywords, trying to appeal to everyone does not work. The result will be a lot of traffic but not qualified traffic, generic traffic that isn’t really your target market. And your efforts result in lost money.
Keywords are the tool on the web that narrows the field to those that are more likely your target market. You can test your keywords just like in your other marketing strategies. If you are not getting the traffic that you want on your site. Keywords are one area to evaluate.
Learn additional strategies for building a high profit business from Donna Price, Business Success Coach, Author, Facilitator and Speaker at: http://www.resourcesforentrepreneurs.com or contact at: http://www.compassroseconsulting.com. Donna is the developer and author of “Bizology.Biz”.
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