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Email Marketing Tips to Boost the Effectiveness of Your Emails

These email marketing tips can help improve your campaigns to make them more effective and ensure higher conversion rates. Online marketing has succeeded traditional methods of advertising because of the many advantages that they offer, such as affordability and the ability to customize your emails to reach specific leads. Before you start sending emails, however, you should be sure that your recipients have opted in to your email list using a double opt in system that requires them to verify their subscription. There should also be an easy way for them to unsubscribe, i.e. by just clicking on a link, if they are no longer interested in receiving your emails.

To ensure the maximum reach of your email marketing efforts, you should format your emails such that they are readable on smart phone screens. An increasing number of people are using their mobile phones to check their inboxes so you should shrink the width of your email to a smaller viewable space of 320 x 356 pixels so that they can read it without the inconvenience of resizing.

Your email should be viewable even without the images. Graphics are very important in enhancing the appearance and readability of emails, but many email clients disable images. So, it is important to focus on the text of your emails and make images a second priority. You should also give recipients the choice of viewing the email in plain text format if their computers cannot read html.

Make your emails more personal. Key to the success of email marketing is that you re building relationships with your leads, so make sure that you tailor your emails to their particular interests. And encourage your recipients to send feedback by replying to your email.

Make your emails highly readable by using simple language and short paragraphs as well as breaking up the text with subheads that will allow you to structure the message around particular topics. And your emails should be around 500 words long since this is the ideal length for messages that can be read in one sitting.

Time your emails properly. You should send your emails on a regular basis, but not so often that it looks like you re spamming them. Once a week or once every five days is enough to ensure that you ll make an impression and your leads won t forget you.

Don t use the emails to hard sell your leads. Nobody wants to read an email that s just a commercial. Your email marketing efforts should focus on ensuring that the emails provide something of value to your leads so they ll be interested in reading it, and make it easy for them to take action if they are interested in buying your product or learning more by including handy links that they can click on.

Victor Green is an Account Executive at, the award winning email marketing solution that has helped thousands of businesses around the globe create, send and track eye-catching emails. Harness the power of email marketing today. Try it for free by visiting

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