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Don’t Underestimate The Reach Of Large Format Printing

In the past, getting a business card printed up to a run of 1000 units or so was the norm; it was also pretty much all that was needed in terms of printed collateral for many small businesses. But over time, marketing and advertising has evolved dramatically and nowadays companies are keen to use more and different avenues to create their marketing and advertising collateral. We are in the middle of a digital revolution and so many have forgotten the benefits of print collateral.

Far from a dying medium the reality is that it is still as viable now as it ever has been in the past. This makes it a great avenue to explore for any business looking to try something out that they may have initially overlooked.

Large Format Printing is one such avenue; this is a simple and effective way to bring your ideas to life in print, but in a super sized way. Why send out thousands of tiny flyers when you can hit the same target audience with a well-placed piece of large format printing? The reality of the situation is quite astonishing; considering you can create anything that you want, within the realms of taste and decency of course, and have it brought into the public domain by the medium of large format printing.

The great thing is that you are possibly already fully up to speed as to how this whole process works. You may have your own art workers and designers, or perhaps have a good relationship with a company that offers these services? So getting a run of large format printing done is just the same as that of flyers or business cards.

The process needn’t be long or convoluted and it certainly won’t be from the printer’s side, it is simply a case of briefing in the studio with your requirements and making absolutely sure that they are working to the exact dimensions of the large format printing that you require. This will make the whole printing process very straightforward and ‘niggle free’.

A simple file upload and then proofing can then be carried out and before long you will have the run off of large format printing that you had planned in for the upcoming campaign. As part of this process it is necessary to work out where and when you are going to deploy this large format printing collateral to get the biggest effect. The more prominent the better, but then of course the more expensive it’s going to be, so one must weigh up the most productive use of the large format printing and then pitch this to those who own the space in which you wish to advertise, pending their approval.

Once you have the approval, then you can pass the artwork by them for any final edits, and then once all is signed off the studio can format the file and upload it to the printers ready to meet the pre-arranged print deadline. The next stage is then distribution and once this is complete, you can start to assess the effectiveness of using large format printing.

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