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Don’t Let Your Customers Walk Away Bored From Your Trade Show Exhibit

Engaging customers at your trade show exhibit can take a lot of careful planning, however, it doesn’t have to be a challenge. Before you plan out your display, use these three tips so that it’s easy to attract visitors and keep them engaged throughout the entire event. Understanding who your customers are so you can tailor your message, being genuine, and planning a dynamic sales presentation can all help ensure that your customers aren’t bored when they visit your display.

Know The Customers Who Will Visit Your Trade Show Exhibit

Attendees should never have to ask what product or service you’re selling, but that’s not the only thing you should consider when you’re coming up with a design for your booth. It’s important that you understand what type of customer is going to visit your display. Some businesses have both business-to-consumer and business-to-business relationships and these customers should be approached in different ways because they can have very different needs. When designing your trade show exhibit, make sure that you understand who your target audience is so you can tailor your display’s message and graphics to perfectly fit this audience.

Don’t Sound Like A Used Car Salesman

The best sales people are naturally excited about their company, but aren’t over the top excited. Too much excitement can make it seem like the customers are doing business with a used car salesman, which can instantly turn them off. Instead, give off a knowledgeable and professional vibe without all the hype. Before the event, make sure that your sales staff is fully trained on everything regarding your products or services. Let them know, however, that it’s okay to answer a question with “I’m not sure, but I will find out.” Customers will appreciate the honesty, but it’s important that your sales staff remembers to follow up. Nothing is worse than asking a question and never getting an answer in return.

Plan A Dynamic Sales Presentation For Your Staff

Although dynamic displays can nail down your marketing message, they can’t work alone. It’s important that your sales staff is prepared to speak with attendees about your company’s products and services. However, avoid a boring pitch or slideshow. These can have attendees leaving your displays in droves, which is the exact opposite of the intended effect. Instead, practice a presentation so that it seems natural. It’s important, though, that you don’t plan out what you’re going to say word for word. When you do this, it can be difficult to answer spur of the moment questions or have a meaningful conversation with attendees. A better idea is to jot down a few bullet points so that you know what you want to cover in each conversation.

If you want to keep your customers engaged when they visit your trade show exhibit, start with an eye-catching display design that’s perfectly tailored to the event’s audience. Then, make sure your staff is trained to be genuine and plan out a dynamic sales presentation for the attendees. These three tips, when used together, can prevent your audience from getting bored whenever they visit your trade show exhibit.

Companies looking for an expertly designed Caribbean trade show exhibit have a resource in Skyline Miami ( The trade show company in South Florida designs tradeshow displays that get results, no matter what the client’s goals are. To see a gallery of displays, please visit

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