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Content Marketing Principles Every Writer Must Know

Creating quality content requires a great deal of time and energy. It only makes sense to do everything in your power to make those efforts pay off. Effective content marketing not only helps a business owner reach their intended target audience, it can secure an ongoing stream of revenue in uncertain economic times.

The most effective approach to marketing your content is to make it your main priority. It does little good to have a webpage if people do not visit it or cannot even find it. Web traffic is only generated through promotion. When people see your content, only then will they read it and visit your site.

Content promotion operates on a few universal principles:

Use the Right Keywords

Content draws the most eyeballs through using search engine optimization (SEO) techniques. This involves inserting keywords organically into a webpage that typically turn up in search engine results. If keywords rank higher on a search engine like Google or Yahoo, including them in content will make it become more visible in the search engine. Entire companies are built around optimizing content for individual clients and other companies because it makes such a huge difference in their success or failure.

Using SEO techniques to their advantage can reward you for producing quality content. If you craft an article on search engine marketing and want to gear it toward audiences in the United Kingdom, you can insert specific keywords that cater to the subject. When used effectively, keywords give any business owner an edge over their competition.

Build a Social Media Presence

The popularity of social media networks has exploded over the past few years. This is one tool a business owner cannot afford to ignore when promoting content. This can be as simple as posting a promotional link to your homepage in an article shared on Twitter or your Facebook page. It can involve guest posting on a blog and using backlinks embedded in the post to direct blog readers back to the your website.

Social media is a business owner’s best friend. It is the best way to spread word about your content and your website. If enough readers take notice, visits to your site will explode. This means you will generate a high volume of traffic in a short time frame. High traffic means tons of hits. That, in turn, means an increase of sales and revenue for a business owner.

Create Relevant Content

It stands to reason that people typically are drawn to content that is relevant to their lives. You need to pay attention to search engine trends and social media trends. Using that information will help you create content that targets a certain audience. Discovering what people are talking about and reading about helps you know what to write and identify the market for your content.

Target a Variety of Audiences

Content marketing only reaches maximum effectiveness once you cast a wide net. There are many ways to achieve this objective. One of the most basic is to repurpose content. If you operate a fitness center, for example, you can create a press release for a health publication. Then you can take the same ideas and rework the content for a health and fitness blog. Doing that lets you reach people in two different places who might want to visit your website.

Russell Davies is owner of Lobster Digital Marketing Limited, a leading on-line marketing company based in Cardiff, UK. Lobster provide web design, search engine optimisation and social media management services to businesses throughout the UK. You can discover more about their services at http://www.lobsterdigitalmarketing.co.uk

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