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Considering Trade Show Exhibits For Your Business? Know The Basics To Guarantee Success

Are you currently considering working trade show exhibits in order to further promote your business brand? If so, you’re already aware that participating in trade show displays can yield extensive benefits for organizations in virtually every industry. However, achievement and promotional prowess requires much more than simply showing up. Businesses engaging in trade show exhibits must carefully execute at each event on a variety of levels to ensure optimal return on investment.

As you begin to make your business foray into the marketing convention circuit, you may initially feel overwhelmed with all the many details that require attention and management. However, this important first step toward enhancing your company’s marketing reach doesn’t have to prove daunting. Understanding some tips concerning the basics of trade show exhibits and where to steady your focus can help ensure that your business makes a major splash right away!

First And Foremost: Secure Killer Trade Show Displays

It’s no secret that trade show exhibits, first and foremost, are all about visual appeal. Lackluster banner stands and displays simply won’t do. Immediately partner with a reputable design firm that specializes in a comprehensive offering of trade show exhibits. Choose a vendor with a longstanding industry history as well as extensive experience in various sizes and models. A seasoned design veteran will be able to quickly deliver a final product that will effectively grab the attention of the convention masses. Best of all, a quality vendor will be able to provide trade show exhibits and banner stands at a variety of price points and may even offer rental options to ensure that your business budget remains intact.

Beyond The Display: Other Important Basics To Consider

Once the booth is finished, it’s time to focus on some other critical basics to ensure a flawless execution. Consider the following list of tips before, during and after the functions:
1. Industry events can prove cost prohibitive – only attend the functions that will yield the best results
2. Update all relevant marketing material that will be distributed at the convention
3. Showcase event details on your business website
4. Reach out to your prospective client base to let them know about your participation in the event
5. Have all staff members manning the booths trained and prepared well in advance
6. Utilize a fun (and functional) giveaway in your booths to encourage visitors
7. Incorporate relevant products as part of your final display, allowing guest to see them up close and even take home free samples, if possible
8. Pay attention! Always listen to each guest as they check out your displays and take as much lead information away from the conversation as possible
9. Follow up – every single lead taken away from the event should be followed up on in some way to ensure your team never leaves money on the table.

Remember, you don’t have to over-orchestrate the process to optimize success. Keep things simple, stick to the basics and get ready to rock your first round of marketing conventions!

Skyline Tradetec provides superior designs and innovations in Chicago trade show displays ( and banner stands in Chicago. Don’t blend in with the convention crowd – stand out like the leader you are! Contact Skyline today to discuss your trade show exhibits in Chicago or visit their website now at!

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