Choosing the Right SEO Consultant for Your Starting Business
Finding a lovely search engine optimization (SEO) consultant can seem like a daunting task, when you don’t know the right questions to ask. The technology is constantly changing, as are the search engines. What worked in SEO last month may not accomplish any results this month. SEO consultants are constantly monitoring their results, & changing the game plan to accommodate the so-called “Google Dance”.
These are some things to think about when choosing a consultant:
1. Qualifications…
There are plenty of consultants who started out with a technical background, & migrated in to search engine optimization. Degrees are usually not necessary, but a promotion background is preferred, because ranking in the search engines comes as a result of lovely promotion. Skills such as market research, copywriting & competitive analysis are critical in achieving traffic to your web-site. You’d also like your SEO consultant to be competitive, & not give up easily.
2. Specialization…
The net promotion needs of a local promotion company differ from those of a company who markets internationally. It is important to find a consultant who is knowledgeable about the type of search engine promotion you need.
These are some different areas of specialization:
*Organic Search – Organic search brings in free traffic from the search engines. There is nothing better than free traffic.
* Pay Per Click – PPC traffic is generated from marketing. Ads are placed on search engine results (usually the right hand side) & web-sites. You pay for every click, regardless of whether they are prospects or not. The amount you pay is determined through a bidding method, with more competitive keyword terms costing as much as $40 per click. Plenty of terms only cost $2 to $5 per click. Some consultants guide you through this method, & it can get expensive.
* Specific Industry – Some SEO consultants specialize in two, or a few industries, such as real estate or chiropractic.
* Local Business – Local business SEO specialists help tiny & medium-sized businesses optimize their web-site for their local market at an affordable price.
3. Experience…
How much experience does your prospective consultant bring to the table. Abe Lincoln said it best: “Give me two hours to chop down a tree & I will spend the first two sharpening the axe.” In other words, you require somebody with at least two to ten years experience in web promotion, not designing web-sites. Ask to see case studies. While some clients may be confidential, they are sure to have some examples for you to look at.
4. Techniques…
Techniques are generally divided in to two areas, on-page SEO & off-page SEO. On-page SEO consists of checking titles, descriptions, keywords, & keyword densities. This is usually about 5% of the work needed.
Michael Francis is a local marketing expert and the owner of Seovida.com- an Internet Marketing firm in South Florida and one of the top 50 marketing firms worldwide, creating maximum business exposure – http://www.seovida.com. You are invited for a free local SEO class!
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