Choosing The Right Giveaways For Your Trade Show Booth
Everyone loves to get something for free; and whether you’re using a traditional trade show booth or a versatile trade show exhibit rental, offering unique giveaways is a great way to enhance the appeal of any display. However, if you don’t choose your giveaway items carefully, they can easily end up a waste of time and money. When selecting giveaways, it is very important to consider your brand, select unique and useful items, and determine how the giveaway can actually result in lead conversion.
Consider Your Brand For Trade Show Booth Giveaways
It generally goes without saying that a company’s brand should be at the forefront when choosing a trade show exhibit rental or designing promotional literature such as brochures. Yet somehow, branding is often overlooked when choosing trade show booth giveaways. It’s easy to just order several boxes of pens or magnets imprinted with your logo and call it a day. However, if you take into account the message you are trying to convey with your brand, you can turn these casual freebies into serious sales tools!
First, take the time to brainstorm on the types of promotional items that make sense when it comes to your brand. For example, if you’re in the health or fitness industry, it’s more logical to hand out pedometers, water bottles or sports bags than mouse pads and refrigerator magnets. Sure, these items may come with a higher price tag, but they are more likely to result in sales.
Potential customers will actually use them, resulting in repeated exposure to your logo and brand. Of course, always make sure there is a call to action included somewhere on your promotional item, whether it is a phone number or website. In many ways, choosing the right giveaway is nearly as crucial as creating the perfect trade show booth!
Choose Items That Stand Out
Every trade show booth and portable exhibit in the venue is going to offer promotional giveaways, but the key to success is to choose unique pieces that stand out from the crowd. Word spreads quickly, and if your giveaway is a real conversation starter it can make a big impact on traffic to your exhibit. In the past, promotional items were limited and very traditional. Now, there is a whole world of new and interesting promotional giveaways available to suit almost every type of business imaginable.
Say goodbye to those boring pens and magnets because you can now have your logo printed on almost anything! If you’re not sure which type of item is right for your company, consult with a promotional specialist who can help you zone in on the perfect freebie to accompany your stunning portable exhibit.
It also helps to let people know about your giveaway in advance. Build anticipation and generate buzz around your portable exhibit before the event even begins. Once they arrive at your trade show booth, try to create some type of qualifier in order to receive the prize. For example, perhaps you have a lower quality item that is simply up for grabs, but if attendees want to snatch up those relaxing aromatherapy candles or massagers, they’ll have to give you their contact information.
Another great tip is to keep your giveaways small and difficult to throw away. People have enough junk to stuff into their suitcases and odds are, your item will end up in the hotel garbage if space runs out!
Skyline Tradetec can elevate your exhibit to elite status with the latest trade show booths in Chicago (http://www.ttskyline.com/). For the highest quality trade show exhibit rentals in Chicago, including the best portable exhibits Chicago has to offer, Skyline Tradetec is your source. To request a free brochure, visit http://www.ttskyline.com/Request/Free-Brochure/.
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