Can Free Teleseminars Really Get You More New Clients?
An increasing number of business owners are rediscovering the power of teleseminars. Over the past three years there has been a decrease of teleseminars in favor of webinars, but that trend may be changing.
The advantages of teleseminars over webinars are numerous. Webinars have a lot more moving parts to them, which means that both the preparation and cost of running them can be considerable. By contrast, teleseminars can be conducted using free or very low cost services, which make them one of the most economical methods for getting the word out about your business or services.
However, despite their ease of use, hosting and delivering a successful teleseminar requires more than just picking up the phone and starting to talk. An important first step is to determine what your objectives are for the call.
By far the most common, and arguable most important, goal for a teleseminar is to increase awareness about who you are and the services you offer. This is one of the major advantages that teleseminars provide any business person who is short on time for marketing. With the correct amount of preparation and promotion it is relatively easy to attract over 100 people to a teleseminar. It is important to remember that everyone who attends your teleseminar has chosen to be there. As a result, conversion rates for teleseminars are far greater than other methods for growing your business such as direct mail, cold calling or networking.
Another advantage of teleseminars is that they enable you to build trust and credibility with your target audience. Allowing prospective clients to hear what you sound like eliminates many of the negative biases we all have about people we don’t know. Instead of simply being a name on a website, a teleseminar can enable you to build a level of trust that is difficult to achieve through other means.
The most effective teleseminars are those that motivate listeners to take the next step in the relationship building process. Thus, it is important to determine in advance what the call to action will be. Teleseminars that are conducted without a clear next step in mind seldom wind up being worth the investment of time and energy.
These next steps can range from motivating listeners to call for a free consultation, to enrolling in a coaching program on the subject covered in the teleseminar. In both of these instances it is important to offer some sort of incentive for people to respond. One of the most effective motivators to accomplish this is using the power of scarcity. The way this works is to offer a free consultation but mention that your schedule only has time for 8 new prospects. Those that don not call in the next hour will still get a free consultation, but they may have to wait up to two weeks for their appointment. As many psychologists have pointed out, the more that something may be denied us, the greater we desire it.
There are many strategies for getting lots more new business and this is just one of them. Sign up right now for Mark’s free online newsletter that will show you how to get more new clients with no cold calling or hard selling. http://www.GentleRainMarketing.com
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