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Boosting Your Local Rankings Through Local Internet Marketing

If you have just recently done local optimization on your site and is now noticing that your site is already indexed in Google, Yelp, and Bing, the next thing that you need to do is further dive into the ocean and swim with the rest of local businesses that are using Internet marketing to increase their sales. There are lots of online opportunities available for local businesses aiming to increase their sales and claiming their listings on the search engines is just the starting point. Though the next step completely depends on your processes, we recommend that you take a look at our tips below.

The very first tip we’ll share is that you get active on social media sites. In order to be successful with your Internet marketing campaign, you need to keep in mind that search engines treat social media sites like Facebook, Twitter, Yelp, and Tumblr as authoritative. Once search engines notice that you are active in brand engagement and people are talking about your company in the said social media sites above, they will surely improve your local rankings. For instance, once Google notices that there’s a considerable amount of buzz about your brand in different social networking sites, Google will surely improve the ranking of your Google Places page.

Aside from increasing brand activity in social media sites, it will be good if you submit your business to more directories. Just because your Internet marketing campaign is going well and your business listing is looking great on Google does not mean that you will slack off and just relax. The fact of the matter is search engines get pieces of information from directories such as Mojo Pages and Merchant Circle and the more accurate listings you have from other niche related directories, the more you’ll have good local rankings.

By making sure that your business is accurately represented in the directories and that your Business name, business address, and business telephone number are constant all through out the directories, the better your rankings will be. Google and other search engines get pieces of information from the said directories above. If a search constantly matches the information in your directory listings, the more authority your Google Places page gets and the better it will rank when it comes to local searches.

Lastly, even though your site has been confirmed and already ranks well in local searches you still need to make sure you check your directory accounts from time to time. Some directories and social media sites go through updates that can affect your business information. Try to monitor the directories where your site is listed and check if your business information is still accurate. If it is, then good. If not, then you must update to the correct one. A tip would be to create a spreadsheet of each directory you submit to and note there when was the last time you logged in and updated it. By doing so, you keep track of the pieces of information in your listing thus making sure it is always accurate.

Internet marketing and Search Engine Optimization (SEO) does not have fixed processes and everything changes in accordance to the updates in the algorithms of the major search engines. By following the tips we shared above and by constantly monitoring your business information online, you are guaranteed that your local rankings won’t be pushed down each time Google makes changes to their Places page.

Get inside info on how local internet marketing can help your business now in our guide to all you need to know about local online marketing. (

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