Avoid These Article Marketing Mistakes
For those who are not finding success with articles, or for those considering starting out, here are a few ground rules that will save you a lot of work in the long run and will likely get your article marketing career off to a much more auspicious start.
Read the article directory’s specific terms of service and pointers. This may appear to be a dull, tiresome and long winded waste of your valuable time but in the long run it will save you hours of frustration and wasted effort. Just about all directories set their very own rules and some are stricter than others.
Most directories labor under a large number of submissions and also the work of sifting through all of them is frequently the work of one individual. This means that if your opening sentence or introductory statement is poorly written or contains mistakes, that is as far as the editor will go before hitting the delete key. The luxury of time to edit an author’s mistakes or to decline an article as opposed to removing it, is one that most editors don’t have.
Mass submissions are often considered spam. Let’s be honest, none of us are capable of writing over 200 articles in a day – I would say that even producing more than ten might be a pretty amazing feat of productivity. It should come as absolutely no surprise to those distributing large numbers of articles in a 24 hour period to find that they are all deleted. Article directory software generally allows for fast erasure of such submissions, so if you do not want your work to fall victim to bulk deletion, don’t mass submit. All that is needed is a little common sense. If you are using a submission service, set the choice to stagger your submissions over a longer period of time.
Proof read your articles. If you don’t know what this means, look it up! If your writing is riddled with spelling errors, poor structure, punctuation horrors and grammatical butchery, don’t be surprised if none of them get published. I could write thousands of words on the most common mistakes seen in people’s writing. These usually involve spelling and grammar. Spell check your articles, even if you think you’re perfect, you will often be surprised at the mistakes you make. If you tend to misspell a word regularly, you will never correct it unless you make yourself aware of it.
Another thing to watch is linking directly to affiliate marketing programs. Look into the directory’s guidelines on this point or again, you may well find yourself on the cutting room floor. Many directories may stipulate that you may only link to affiliate programs indirectly by referring readers to your own site or domain. Some do not allow straight redirect links either.
Mike is an expert in business lead generation and the owner of Global Matrix Leads, a lead generation company, lead broker, and global & geo lead specialist. Subscribe to his website: http://www.globalmatrixleads.com to get free leads courses and learn the secret of sales leads.
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