Marketing Review

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Article Marketing Strategies That Really Work For You

Publishing is the goal of an article marketer. Sites, blogs and other directories to host your content and link back to your site are essential. Remember each site has their own set of terms and conditions, so be sure to read and follow them carefully.

Your article’s title is perhaps the most important part of the entire text in marketing. This is not to say that you shouldn’t focus equally on the body of the text, but your title is going to be the first thing people read. If the title isn’t catchy enough to draw them in, people are never going to read the article in the first place.

If possible, when writing an article, link to another article on your site. This will help you if someone copies your article without permission. You may not be aware of that action, but most of the time people leave the article intact–so readers can still go to your site by following your link.

Many writers will try to insert their website link in the body of the article. This is generally not a good idea. Your link should be placed in the resource box at the end of the article or in the signature box. Read the article marking sites instructions to find out the proper place for your back link and do not place it in the article itself.

The more trade secrets you reveal in your articles used for marketing purposes, the larger your client base will become. It doesn’t sound logical, but the fact that you’re showing people how you do your work successfully will prove to them you know what you’re doing. Also, most people won’t have the time nor talent to do what you do. So instead, they’ll want to hire the best – that’s you!

When you are writing articles to attract people to your products or business, you must be catchy and entertaining! If people find you boring, it is much less likely that they will spend money for whatever service or goods that you provide. Grab their attention, and the next thing you know, you’ll be grabbing their money, too!

Make sure that the keywords in your resource box apply only to the article you are writing. Trying to include every keyword that you work on is going to be counterproductive. A reader searching for content on a particular keyword who ends up on your article that is completely unrelated is not going to be coming back for more.

Keep your keywords current. Researching in the beginning is very important, but do not let it end there. Keep researching on a consistent basis to find what keywords are still of good use to you. If one of your keywords is no longer popular, but a different relevant one is trending, switch them out!

Focus your articles on solutions. When most people search for information on the Internet, they are usually looking to resolve some type of problem or issue. Don’t give away the whole solution in your article, give them a reason to buy your product.

One of the most important aspects of article marketing is the use of keywords and key phrases. They are important because while you can write an incredibly amazing article about a particular subject, if you do not sufficiently incorporate keywords and key phrases, the article will not show up on search results. To do this properly, before writing the article, first select the keywords and key phrases that you will use. Afterwards, write the article and remember to include the keywords and key phrases several times in a natural way.

Knowledge is power in every facet of life, and that’s equally true when dealing with article marketing. You have just read some great tips for starting and sustaining your business, but a lot more goes in to building an effective campaign than what you read here. Make sure you’re always learning; however, it’s just as important to actually make the time to put the suggestions to work.

Mark Seaman – a copywriter for software development and Internet marketing company Paytory Inc. One of its major products is SGW Soft – a self-growing-websites system for automatic websites update and promotion. http://www.sgwsoft.com

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