Marketing Review

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An Insight Into Trade Show Displays

A trade show is an event that gathers companies in the same industry to display and demonstrate their latest products and services. Trade shows are opportunities for companies to showcase their products, gain potential customers, establish a possible collaborative relationship with other companies, and gather relevant information on the latest market trends and opportunities.

A trade show display is a marketing device that usually includes banners, physical screens, and other apparatus used in setting up display booths at trade shows and expos. Graphic images and catch phrases are employed in its design in order to catch the attention of trade show attendees and visitors.

Companies participate in these commercial events because it provides them a platform to introduce new products, communicate directly with potential customers, and gain exposure and visibility.

Trade show displays come in a variety of sizes and modifications, but they are all designed to showcase the latest products and services of companies. The most common types of trade show displays are banner stands, pop up displays, tabletop displays, panel and frame systems, and modular exhibits.

Banner stands are a type of display that consists of one large graphic held in place by a standing frame. Pop up displays are very portable and lightweight.

They utilize flexible graphic panels that can easily be set up without any assistance. Tabletop displays are the simplest form of trade show displays.

They are made up of a small metal frame work designed to fit a table top. Panel and frame systems make use of aluminum extrusions in their design and require the assistance of an onsite labor support during initial setup and dismantling.

Modular exhibits are a hybrid of panel and frame systems and pop up displays. This type of display utilizes the entire exhibit space and is made of lightweight materials that can easily be redesigned into a different layout.

In order to make your display booth stand out amongst the crowd of exhibitors, there are a few essential elements that you should integrate into your design scheme to ensure a more striking trade show display.

One of the key elements is the location of your exhibit space. Set up your display booth in an area that has plenty of foot traffic.

Second is to have an open booth. This means removing any hindrances such as tables and chairs along the entryway.

Your display booth should be inviting to attendees and visitors.

Another element to consider is virtual screens like video walls, plasma displays, and touch screens in your trade show display. These displays are effective tools in sending out your target message to attendees and visitors.

Fourth is incorporating bold images and catch phrases into your display booth, and using color schemes that complement your company branding to help enhance the image of your display.

The positive energy of your staff members is also crucial in making your trade show display a success. Staff members should always be ready to respond to any questions, as well as conduct product demonstrations to attendees and visitors.

They should be equally dynamic and engaging, as well as knowledgeable about their products and services.

Cameron Telford is the expert to trust in the field of trade show booth design and prefers the services of GreveCo, a manufacturer of custom trade show supplies. Click on these links to check their website – http://www.youtube.com/watch?v=Tck9WjJ-8Fc&feature=youtu.be and http://www.greveco.com/.

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