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Affordable Event Impact With Portable Displays

Deciding to attend a trade show takes months of planning, employee training, and a professional-looking backdrop. The cost-benefit analysis must address goals to be met balanced with the costs of attending. Portable displays are an affordable way to add tremendous impact to the overall message, while boosting branding and providing product information. Renting these backdrops frees up valuable staff time for script writing and rehearsals, ensuring that a clear, effective message is conveyed to attendees and industry leaders.

What Are Portable Displays?

Portable displays are the mainstay of trade show life. They feature big graphics, free-standing banners, workstations, and product display areas. Designed to be durable, lightweight, adaptable, and convenient to use, they are the props and stage upon which staff members will sell the company name. A shoddy looking, poorly made, flimsy backdrop reflects badly on a company. Attendees and industry leaders will assume that your product receives the same low quality attention and will go elsewhere. You cannot afford to present your company with anything less than the best in impact, quality, and ease of use.

Shop For The Convenience You Need

High quality portable displays provide flexibility and convenience. Most can be transported in 1-3 cases and set up in a matter of minutes. They come in a variety of sizes, from the 10′x10′ industry standard to larger 20′x20′ models. Rather than wasting valuable staff hours creating what will end up looking like a high school science fair project, there are pioneers in the trade show industry who have already learned how to make island exhibits and modular inline exhibits that command respect, attract attention of prospective clients, and can get the firm written up in industry journals. The convenience comes, not only from the durable ease of use that comes with a portable display, but also from the time made available for better salesmanship and marketing materials.

Accessorize & Integrate

One way to make the most of portable displays is to accessorize and create integrated units that feature product displays, convenient product literature holders, and workstations that can be used with informative videos or interactive games. Keep the content of your marketing message focused tightly on those prospects who would be most beneficial. You can draw them in with trivia challenges, valuable drawings, and enticing samples, all displayed attractively and prominently.

Lights! Camera! Action!

Working within portable displays that are exquisitely designed for durability and impact, sales personnel will be on the top of their game, feeling as valued as your best customers. They are the stars of this show, second only to the products and services they are promoting. Specialized LED lighting adds even more impact at a surprisingly low cost, directing attendees and competitors to your name above everyone else’s.

To learn more about various options, layouts, and graphics available with today’s state of the art exhibit options, browse the galleries of some of the industry leaders and see how they can add impact and results to your next marketing event.

Utilizing affordable portable displays at New York (http://www.skylinenewyork.com/portable-displays) trade shows can transform your marketing presence at these important industry expos. Skyline New York offers an extensive gallery of versatile display ideas. To view this gallery and read up on trade show tips, visit http://www.skylinenewyork.com.

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