5 Proven Tactics To Increase Membership To Your Home Business Ezine
You’ve created an opt-in page or a landing page for your home business website to capture your visitors contact information in order to increase the size of your email list, and you’ve also added an ezine to your site and your enticing people to sign up by offering free memberships. For the uninitiated according to the marketing terms website: “an ezine is an electronic magazine, whether delivered via a Web site or an email newsletter.”
“Ezines range greatly in size and scope, from irregular newsletters reaching a handful of subscribers to daily journals reaching hundreds of thousands of subscribers.” You’re now looking for new techniques to attract more people to subscribe to your online magazine, so here are five proven techniques which will help attract more members to your ezine.
1. Everyone loves free stuff, so you can place a free stuff section in your ezine and update it on a monthly basis. This area can contain links to websites featuring free items related to your home business theme or you could place links to free content on your own site which would be an excellent way to increase return traffic to your home page and to keep people reading your ezine on a regular basis. As we all know the more often someone visits your website the more likely they will become a paying customer.
2. Create a funny story section where you can relate a comical situation you found online or from some other source and pass it on to your readers. People love to laugh and you could get your subscribers involved by asking them to send a story they have heard or perhaps encountered for publication in your electronic magazine. You could reward the top story of the month with a prize which would keep people coming back to your publication to see if they won.
3. Depending on your ezine theme you could add a weekly or monthly tip. For example, if your topic is Internet marketing you could include a tip related to different areas of marketing online such as driving traffic, article marketing, blogging and so on.
Again you can get your readers involved by asking them to email a favorite Internet tip of their own which you could publish in your online magazine. You can collect these tips and keep adding them to a special section of your publication which will be seen in each issue.
4. Make sure your ezine content is original. If you publish information people can’t gain access to anywhere else they’ll be sure to remain subscribed and continue to read your publication. Also if they’re impressed with your content they may tell their friends and families about your ezine and pass on your subscription link so they can become members; this is another excellent traffic generation technique. You can also offer a bonus for anyone referring a new member and reward them with a prize which should be something of value to your members.
5. Tease your readers with a “look what’s coming in our next issue” section. Tell them about future contests, prizes, tips and featured articles. Getting people excited about future issues will help insure they will read your next publication and perhaps tell someone else about it. If people think they will miss out on something by not reading your email then they will be sure to open your ezine.
Ezines can be a tremendous list building tactic when employed correctly. Keep your publication information related to your theme and offer a variety of original content in each and every issue and your home business website traffic will continue to increase as your ezine membership grows.
Bob Withers is a professional sales and marketing person with over twenty years in the field. He has now set his sights on affiliate marketing and creating successful home based businesses online to apply his trade. To get in touch with Bob and learn more about Affiliate Marketing or setting up an Internet based Home Business please visit: http://homebusinessmoneymakers.com
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